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高 弘昇

Ko, Hong Seung

经历

  • (韩国)东国大学工学学士,修完京都大学博士学业(数理工学专业),获得工学博士学位
  • (韩国)三星电子株式会社战略企划室信息战略前总监(CIO),和armony Navigation公司前董事长,韩国信息安全局(KISA)前顾问教授
  • 一般社团法人日本应用信息学会常务理事,韩国CALS/EC协会专家委员,济州特别自治道前顾问,济州知识产业振兴院咨询委员,韩国电子交易学会首任终身委员

消息

我在韩国的硕士研究生院攻读质量管理专业,在京都大学博士研究生院攻读商务网络基础即CIM(Computer Integrated Manufacturing,计算机集成制造)和FMS(Flexible Manufacturing System,柔性制造系统)专业。我担任过三星电子第一任CIO即战略企划室信息战略部部长,参与了面向普通消费者的电子商务(B2C)系统构建,参与了以德国SAP公司ERP系统构建为核心的、基于各种系统的企业信息化电子商务战略策划等。

此外,我在韩国CALS*/EC**协会、韩国信息处理学会、欧洲经济合作与发展组织(OECD)经济产业咨询委员会(BIAC)信息计算机通信政策委员会(ICCP)等机构,参与过企业对企业交易(B2B)基础即电子商务的标准化工作等,还曾与韩国政府或相关组织共同举办过电子商务活动。

我担任过IT行业风险企业的董事长,获得了营销方面的实践经验和专业知识,负责过购物中心管理等B2C业务、日韩企业之间的B2B业务和网络战略咨询业务等,并与韩国能率协会共同参与了《电子管理营销管理者》教育课程的策划与实施。此外,我还具有在韩国中小企业培训中心、几所专科大学和本校兄弟学校京都计算机学院担任讲师的经验。同时,我在韩国等企业举办过大量CALS/EC/电子商务和IT战略相关的讲座,具有丰富的培训经验。多年来,我与大学院的学生们合作,共同开展电子营销模式、企业IT化进度提升指数开发等研究工作。今后,我希望凭借这些经验,与大学院的各位同学一起,继续从事推动企业信息化进程的研究工作。

 
 

* * CALS(Commerce At Light Speed,光速商务):这是一种用于在生产者和消费者之间共享产品信息和服务信息,并通过计算机网络进行设计、制造、采购和结算的标准。

** EC(Electronic Commerce):电子商务

担当科目

  • 电子商务概论
  • 互联网商务战略和市场营销

成果

  • Hong Seung Ko: “Step by step Build up Strategy of Shopping Mall Site, Seminar on Shopping Mall Site Build up and Management Techniques, Nov. 1999
  • Hong Seung Ko: “The Practical Work for Driving e-Business, Small Business Training Institute, Sep. 2000
  • Hong Seung Ko: “Business Plan on Japan-Korea e-Marketplace, Meeting room of MRI, Mar. 2001
  • Hong Seung Ko: “Bottleneck and Way of Overcome in Small Internet Shopping Site, Seminar on the Excellent Case of Internet Shopping Mall and Successful Strategy, Nov. 2002
  • Hong Seung Ko: “Early Realization of Ubiquitous Society with going ahead the u-Korea Conception; Part 1, JIJI Press, No.254, p.13, Nov. 2005
  • Hong Seung Ko: “Early Realization of Ubiquitous Society with going ahead the u-Korea Conception; Part 2, JIJI Press, No.256, p.12, Dec. 2005
  • T. Makino, R. Chiu, R. Adachi, T. Nakaguchi and Hong Seung Ko: “A Strategic Royal Marketing Model on e-Business as a new generation marketing model, IFORS, Jul. 11-15 2005, Honolulu, Hawaii USA
  • Takeshi Makino, Ryan Chiu, Ryota Adachi, Takao Nakaguchi, Hong Seung Ko: “A Strategic Royal Marketing Model on e-Business as a new generation marketing model”, NAIS Journal Vol.1, 2005
  • Hong Seung Ko, Kyoung Sik Min: “Overseas Mobile Trends-The Republic of Korea”, White paper on Mobile Society 2006, pp.262-267, NTT, Jul. 2006
  • Development of proxy server for protecting privacy by distributing information, Shozo Naito, Hong Seung Ko, Makoto Hirose and Takao Nakaguchi, Presented at euroXXI 2006; 21st European Conference on Operational Research, Reykjavik, Island, Jul. 2-5 2006
  • Strategic Customer Relationship Marketing Model for Retaining Customers on e-Business, Yuu Hi Sai, Ken Niho, Tomoko Shikama, Kazu Iwasaki and Hong Seung Ko, Presented at IMFORMS International Puerto Rico, Jul. 8-11 2007
  • 隐私保护方法提案,神垣智一,飨场繁,藤田和也,山下泰芳,宫本慎,中口孝雄,广濑诚,高弘昇,内藤昭三,NAIS Journal Vol.2,2007
  • 开展作为战略推广的奖励营销模式,田中浩一,田端刚久,前西宏树,桂义幸,高弘升,NAIS Journal Vol.4,2008
  • Verification of the effectiveness of the strategic Customer Relationship Marketing Model by the validity analysis, Yuu Hi Sai, Ken Niho, Tomoko Shikama and Hong Seung Ko, Presented at IMFORMS Annual Meeting Washington D.C. 2008
  • Verification of the reliability and the validity on the appraisal criteria for evaluating e-Customer, Haruki Takada, Atsushi Kimura, Nguyen Truc Thi Thanh and Hong Seung Ko, Presented at IMFORMS Annual Meeting San Diego, 2009
  • The Strategic e-Customer Relationship Marketing Model for retaining customers on online, Hong Seung Ko, Tomoko Shikama, NAIS Journal Vol.7, 2012
  • The seven steps of an e-customer behavior process model, Hong Seung Ko, Haruki Takada, Atsushi Kimura, Nguyen Truc Thi Thanh, NAIS Journal Vol.8, 2013
  • 在线宣传手段分析,徐全阳,刘榕,高弘升,NAIS Journal Vol.8,2013
  • 队列分析中电子客户购买行为模式模型的验证,吴凡,高云龙,卢佳,高弘升,NAIS Journal Vol.9,2014
  • Purchasing behavior pattern model of an e-customer, Hong Seung Ko, Takeshi Teramoto, Masashi Nakagawa, Megumi Hiramoto, Liu Shasha, NAIS Journal Vol.9, 2014
  • RFM分析中评估因素的重要性分析,王于佳,高弘升,NAIS Journal Vol.10,2015
  • 基于多属性态度模型的茶饮料产品改进分析,王兴坤,高弘升,NAIS Journal Vol.10,2015
  • 采用帕尔默型队列分析法分析促销手段,屈径,竹内聪,高弘升,NAIS Journal Vol.10,2015